Calling All Families! Come Out and Play this Summer with Coca-Cola and The National Parks

/PRNewswire/ -- Remember the old refrain, "All work and no play makes Jack a dull boy?" Who wants to be dull? Coca-Cola, the National Park Foundation and renowned medical/diet expert Dr. Ian Smith want you to add a little fun into your life by making playdates in the parks for you and your family this summer. The "America Is Your Park" campaign launches today to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola's Live Positively initiative.

"We understand that more families are looking for ways to have fun and be active together, but might lack the resources or an outside space to do so," said Katie J. Bayne, President and General Manager, Sparkling Beverages, Coca-Cola North America. "Coca-Cola has supported America's national parks for the past 40 years through campaigns like this because of our belief that everyone needs a place to play and spend time with family and friends."

Through online engagement and community grants, Coca-Cola is donating more than $500,000 to national, state and local parks across the country to restore or rebuild places for people of all ages to play. The campaign also encourages people to support the national and state parks system by voting for their favorite park on LivePositively.com through August 31, 2010 or coming out to local park health and wellness events that Coca-Cola will host this summer - all with the goal of making their communities a better place to live.

"Being physically active and maintaining a balanced diet should be a very important part of every family's health plan," said Dr. Ian Smith, medical/diet expert on VH1's highly rated "Celebrity Fit Club" and creator and founder of The 50 Million Pound Challenge. "National parks have been part of the American family experience for years, and playing in the park is a simple way for people to lead healthier and more balanced lives."

Through the support of individual parks and the partnership with the National Park Foundation, Coca-Cola has donated more than $13 million for restoration and renovation of our country's parks, including the restoration of more than 260 miles of "Active Trails" for families to hike and explore, and is developing the first sustainable recycling program at The National Mall, a national park in the heart of the Nation's Capital, Washington, D.C.

"The rewards of our long-standing partnership with Coca-Cola lie in hundreds of miles of restored hiking trails, renovated landmarks and millions of dollars in renovated park facilities provided throughout the years," said Neil Mulholland, President and CEO, National Park Foundation. "The positive impact of 'America Is Your Park' and similar campaigns will be felt for years to come by families who will have improved facilities to be active and have fun outdoors."

About the "America Is Your Park" Campaign

Every day should be a day in the park this summer. That's why Coca-Cola will be giving away fun prizes as well as annual passes and family vacations to America's 392 parks through programs on MyCokeRewards and the Summer Snapshot Contest on the Coke Facebook page. Consumers are also encouraged to visit MyCoke.com to upload their laugh to the Smile-izer. For every laugh submitted, a dollar will be donated to the National Park Foundation, up to $50,000.

What's more, from July 29 to August 31, people can go to LivePositively.com to cast a vote for their favorite park to win the title of "America's Favorite Park" and a $100,000 grant from Coca-Cola for new activity equipment such as bikes and kayaks, or for the restoration and construction of activity areas. Additionally, Coca-Cola will work with the Women's National Basketball Association (WNBA) to host WNBA FIT Clinics at parks in select cities across the country, as part of a new multiyear marketing partnership agreement. To learn more about Coca-Cola's efforts in our nation's parks and to vote for your favorite park, visit www.livepositively.com.

About the National Park Foundation

You are the part-owner of 84 million acres of the world's most treasured landscapes, ecosystems, and historical sites -- all protected in America's nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America's national parks. We work hand in hand with the National Park Service to help connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow. Join us - This is Your Land. www.nationalparks.org.

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Reminder to Motorists: As You Travel This Holiday Season, Pay Special Attention to Law Enforcement Officers Patrolling Our Roadways

/PRNewswire/ -- On the day before Thanksgiving 2008, Deputy Nick Pham of the Monroe County (FL) Sheriff's Office was on patrol on U.S. 1 in the Florida Keys when his police cruiser collided with a semi-tractor trailer. A four-year veteran of Florida law enforcement in Florida, the 43-year-old husband and father died from injuries sustained in the crash.

Deputy Sheriff Pham was one of six law enforcement officers killed in the line of duty on the nation's roadways last holiday season -- the period between the Thanksgiving holiday and New Year's. That can be a particularly dangerous time for law enforcement, as millions of Americans take to the roads and officers step up their safety patrols. In all of 2008, 71 law enforcement officers nationally died in traffic-related incidents -- the leading cause of officer fatalities for the 11th consecutive year.

To help prevent officer deaths and injuries this holiday season, the "Drive Safely" campaign of the National Law Enforcement Officers Memorial Fund (NLEOMF) is again reminding motorists to pay special attention to officers on the roads and to follow other common-sense traffic safety measures.

"Again this year, our dedicated law enforcement officers will be called on to give up time with their own families so the rest of us can travel in safety to spend the holidays with our loved ones. Every time we get behind the wheel -- and especially during the holidays -- we owe these brave men and women our full attention and consideration," said NLEOMF Chairman and CEO Craig W. Floyd.

"In addition to doing the obvious things -- not speeding or driving drunk -- drivers need to be especially mindful of officers who will be out enforcing traffic laws. If you see a police cruiser stopped by the side of the road, please slow down, move over and allow the officers to do their jobs safely and effectively," Mr. Floyd added.

The Memorial Fund's "Drive Safely" campaign promotes a number of actions motorists can take to protect law enforcement officers, other drivers and themselves:

-- Focus on driving. Avoid talking on your cell phone, eating, or hunting
for items in your vehicle while driving. When traveling 55 mph or
faster, a two-second distraction can be deadly. Adjust your speed for
road conditions, especially snow and ice.
-- Slow down and "move over." If you see an emergency vehicle stopped by
the side of the road, slow down and safely move over one lane if
possible. Forty-seven states now have "move over" laws, and violators
can be ticketed and fined.
-- Get out of the way of emergency vehicles. If an emergency vehicle has
its lights or siren activated, slow down, move to the right and stop
if possible. Once the vehicle passes, do not follow it too closely.
-- Stay off the shoulder. Driving on the shoulder of a roadway is not
only illegal -- it's dangerous. Emergency vehicles use the shoulder to
get to emergencies faster, where a few seconds can mean the difference
between life and death.
-- Watch officers' hands as they direct traffic. And listen for whistles
or other audible signals from officers on how to proceed.


For more information, safety tips and resources, visit the "Drive Safely" website at www.LawMemorial.org/DriveSafely.

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CDC Kicks Off National Travelers' Health Public Awareness Campaign

/PRNewswire/ -- Every holiday season, millions of Americans travel through the nation's airports, seaports, and train stations to spend time with loved ones. Special holiday get-togethers - and traveling itself - bring people close together but also provide an ideal way for illness to spread. To help travelers avoid the flu this holiday season, the Centers for Disease Control and Prevention today launched its largest ever public awareness campaign about staying healthy while traveling.

"The holidays are one of the busiest travel times of the year," said Anne Schuchat, M.D., director of CDC's National Center for Immunization and Respiratory Diseases. "People are in close contact - whether they're on a plane, train, ship or just visiting with loved ones. This campaign provides practical advice to help travelers prepare for their trips and stay healthy during their holiday travel."

CDC is urging people to take the following steps when planning their travel and to stay informed about what to do if they get sick while they're gone, including:

-- Traveling only when they are feeling well
-- Getting vaccinated for flu (both seasonal flu and 2009 H1N1 if they
are in a priority group)
-- Washing hands often
-- Covering coughs and sneezes with a tissue or sleeve

"We know that flu - and specifically H1N1 this year - is a big concern for people, but flu shouldn't ruin the holidays," Dr. Schuchat said. "By practicing a little prevention, people can enjoy their holidays and stay well at the same time."

CDC developed the campaign in response to the emergence in April of the 2009 H1N1 flu pandemic. Since then, flu has spread throughout the country and around the world. In the United States, it has accounted for millions of cases and more than 4,000 deaths since April.

CDC launched the campaign at a joint event with Homeland Security Secretary Janet Napolitano today in Washington, D.C. The campaign will run through the holiday season and use a variety of media, including informational posters at major airports, ports of entry and border crossings; national radio and print advertising; and social media and online outreach. CDC will also partner with local health departments, travel professionals, health care professionals, and colleges and universities to further educate the public. Campaign themes include "Prevention can be Travel-Sized" and "Stop, Wash and Go."

For more information about the CDC Travelers' Health campaign, recommendations regarding travel, visit http://wwwnc.cdc.gov/travel/content/novel-h1n1-flu.aspx. For more information about the H1N1 virus, visit www.flu.gov.

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Ken Burns's 'The National Parks: America's Best Idea' to Drive National Conversation on Diversity and America's Parks

/PRNewswire / -- At a one-day conference called "Parks for All" in San Francisco today, filmmaker Ken Burns said that he hopes his most recent film, THE NATIONAL PARKS: AMERICA'S BEST IDEA, will help attract new communities into the country's parks.

Burns and co-producer Dayton Duncan outlined an extensive outreach campaign that will accompany the broadcast of THE NATIONAL PARKS this September on PBS, including visits to 45 markets where the filmmakers will show clips and lead discussions about the national parks. The documentary tells the history of the national park idea, chronicling its birth in the mid-1800s and tracing its evolution for nearly 150 years.

The Untold Stories Project, conceived in 2004, will supplement the already ambitious educational and community outreach plans normally associated with a Burns film. "We hope it will prompt more people to experience their parks -- and become stewards of their future," he said.

Among the elements of the NATIONAL PARKS outreach campaign are:

-- Special research about the people and stories often overlooked in
histories of the national parks. Many of the stories were incorporated
into the larger series and into the companion book. The entire
research document has been organized into a book that will be donated
to the National Park Service for its use.
-- A special 45-minute film, The National Parks: This Is America, which
tells the story of the national park idea through the lens of a
diverse cast of historical characters and brings the story closer to
the present than does the larger documentary. This, too, will be given
to the National Park Service.
-- Five mini-documentaries of about 10 minutes each, profiling people
from diverse backgrounds involved in contemporary parks issues. The
topics include "City Kids in National Parks," "Manzanar - 'Never
Again,'" "Mount Rushmore - Telling America's Stories," "San Antonio
Missions - Keeping History Alive" and "Yosemite's Buffalo Soldiers."

-- Translation of the 12-hour series into Spanish for broadcast on PBS
stations that choose to do so and translation of the shorter films
into Spanish, Japanese and Lakota.

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