Red Moon Marketing Launches ‘Project White Beach’ to Attract Tourists to Alabama Beaches

(BUSINESS WIRE)--Red Moon Marketing, Coca-Cola Consolidated and Circle K have joined forces to launch Project White Beach – a massive consumer promotion designed to attract visitors back to the Alabama Gulf Shore.

As part of Project White Beach, over the next two months more than 100,000 discount booklets will be distributed in Circle K stores throughout Louisiana, Tennessee and Alabama giving significant discounts from Gulf Shores and Orange Beach accommodations, restaurants and attractions.

In addition, a number of lucky families will win a fantastic all-expenses paid vacation package to the Alabama Gulf Coast as part of the ‘Enjoy the Gulf Coast’ sweepstakes. Eight grand prize winners will be awarded with a five-night stay on the beach, golf, beach portrait session, charter fishing trip, gift certificates to local restaurants and tickets to area attractions like the Alabama Gulf Coast Zoo, USS Alabama and much more!

No purchase is necessary to win and consumers can enter by going to the Gulf Shores & Orange Beach Tourism’s website, www.EnjoytheGulfCoast.com. The promotion is expected to help jumpstart the 2011 summer tourist season.

Project White Beach officially kicked off with a press conference held April 4, 2011 that was covered by local, regional and national media outlets.

“The 2010 Gulf Coast oil spill devastated the entire Gulf region’s tourism industry and Red Moon was excited to help get the word out that the Gulf area beaches are back to their natural condition and open for business,” said Jim Bailey, President/CEO of Red Moon Marketing. “Initiatives such as Project White Beach are Red Moon’s sweet spot and allow us to use our creative and promotional talents to make a difference. Many thanks to the entire Red Moon team for its hard work ensuring a successful launch for Project White Beach.”

“Red Moon Marketing makes major events like Project White Beach easy. This team of marketing experts handles everything, from planning to creative to execution,” said Lauren Steele, Vice President Corporate Affairs, Coca-Cola Bottling Company. “The best thing about working with Red Moon is the dedicated and hard working staff--and they are a joy to work with.”

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