Monday, November 03, 2008

AAA & Its Travel Partners Announce 'Best and Biggest' Vacation Bargains to Help Kick-Start the Economy

PRNewswire-USNewswire/ -- AAA - North America's largest leisure travel agency network - is partnering with domestic and international travel industry leaders to offer special savings on an unprecedented set of travel experiences. The effort - which runs Nov. 8 - 22 is intended to boost the number of Americans traveling this fall and winter, and spur an increase in overall economic activity in the process.

"At AAA's request, many of the world's leading travel providers have come forward with outstanding, special promotional discounts, extras and upgrades to help get America moving again," said Amy Nicholas, managing director of Tour, Cruise and Product Development for AAA. "World-class cruise lines, tour operators, hoteliers, theme parks and other special destinations have agreed to work with AAA in bringing consumers the widest-possible menu of incredible travel opportunities over the next few months. We are positive new and experienced travelers will like what they see," she said.

An estimated $700 billion is spent on travel annually and the travel industry directly or indirectly employs 7.5 million Americans. It contributes hundreds of billions of dollars to global trade and enriches our collective understanding and appreciation of other people and places.

To access AAA's "Best and Biggest" travel promotion, consumers will be directed through a series of media and AAA club advertisements to: Savings are available to members and the non-members, but there are additional exclusive benefits for members.

The complete list of travel industry participants and their special offers will be available via the website Oct. 31. The promotional portion of AAA's "Best and Biggest" campaign begins with a virtual travel show on Nov. 12 which will guide consumers through the various experiences and elements that are available or on sale. Consumers will be invited to attend the virtual show via advertising on web banners, regional promotions, and postcard and email campaigns.

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