Thursday, October 23, 2008

New Word for ‘Coupon’ Spells ‘Revenue’ for Travel Vendors

(BUSINESS WIRE)--Extending vacation values beyond the booking process, launches to provide travel coupons from participating vendors to millions of consumers online. As a sister site to, the site is unveiled by Travel Holdings Inc. to offer values on experiences beyond hotel rooms. Companies from all segments of the travel and entertainment industries participate cost-free by loading customized coupons to Poncou’s secure vendor system,

“We’ve observed how consumers are adapting in tough times. The biggest factor in making trip decisions has become the value of their vacation dollar,” states Uri Argov, President and CEO of Travel Holdings, one of the most expansive travel distribution companies in the world.

Such value-seeking users of Poncou’s vendor discounts are not only found within the consumer retail space, coupons are available to the world’s largest tour operators and travel agencies through Travel Holdings' long-standing wholesale subsidiary, Tourico Holidays.

Gray Line sightseeing tours’ Vice President of Marketing, Mary Lee Harder, says, “This opportunity allows us to reach a vast base of global travelers and drives traffic to our own website for direct reservations. We’re essentially receiving a free outlet for targeted promotions of which we have complete control."

Participating vendors include Wet ‘n Wild water parks, Planet Hollywood, Universal Studios, and more.

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