Red Moon Marketing Launches ‘Project White Beach’ to Attract Tourists to Alabama Beaches

(BUSINESS WIRE)--Red Moon Marketing, Coca-Cola Consolidated and Circle K have joined forces to launch Project White Beach – a massive consumer promotion designed to attract visitors back to the Alabama Gulf Shore.

As part of Project White Beach, over the next two months more than 100,000 discount booklets will be distributed in Circle K stores throughout Louisiana, Tennessee and Alabama giving significant discounts from Gulf Shores and Orange Beach accommodations, restaurants and attractions.

In addition, a number of lucky families will win a fantastic all-expenses paid vacation package to the Alabama Gulf Coast as part of the ‘Enjoy the Gulf Coast’ sweepstakes. Eight grand prize winners will be awarded with a five-night stay on the beach, golf, beach portrait session, charter fishing trip, gift certificates to local restaurants and tickets to area attractions like the Alabama Gulf Coast Zoo, USS Alabama and much more!

No purchase is necessary to win and consumers can enter by going to the Gulf Shores & Orange Beach Tourism’s website, www.EnjoytheGulfCoast.com. The promotion is expected to help jumpstart the 2011 summer tourist season.

Project White Beach officially kicked off with a press conference held April 4, 2011 that was covered by local, regional and national media outlets.

“The 2010 Gulf Coast oil spill devastated the entire Gulf region’s tourism industry and Red Moon was excited to help get the word out that the Gulf area beaches are back to their natural condition and open for business,” said Jim Bailey, President/CEO of Red Moon Marketing. “Initiatives such as Project White Beach are Red Moon’s sweet spot and allow us to use our creative and promotional talents to make a difference. Many thanks to the entire Red Moon team for its hard work ensuring a successful launch for Project White Beach.”

“Red Moon Marketing makes major events like Project White Beach easy. This team of marketing experts handles everything, from planning to creative to execution,” said Lauren Steele, Vice President Corporate Affairs, Coca-Cola Bottling Company. “The best thing about working with Red Moon is the dedicated and hard working staff--and they are a joy to work with.”

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Southwest Airlines Teams Up With Dude Perfect to Give Away Ten Million Points in the All-New Rapid Rewards Program

/PRNewswire/ -- Southwest Airlines (NYSE: LUV) recently launched the carrier's new frequent flyer program, All-New Rapid Rewards, and to celebrate, Southwest is giving away ten million Rapid Rewards Points to Members (and those who sign up) through an online sweepstakes. In the Ten Million Point Giveaway, 100 lucky Members will each win 100,000 Rapid Rewards Points. The sweepstakes will run from March 15 through March 31, 2011. For complete promotion details and to register to win, visit: www.southwest.com/bigshot. If you're not already a Rapid Rewards Member, you can sign up for the program to become eligible to win. To read a blog post from Southwest's Senior Director of Customer Loyalty and Partnerships Ryan Green, visit: www.blogsouthwest.com.

Southwest teamed up with the internet sensation basketball trick-shot artists, Dude Perfect, to score points for the All-New Rapid Rewards program. Customers who register for the promotion will be entertained by Dude Perfect, which has filmed a variety of basketball trick shots to show off their skills using a Southwest Boeing 737, in a Southwest Maintenance Hangar, and around Southwest's corporate headquarters. Southwest and Dude Perfect will showcase the trick shots in a series of videos that will be unveiled throughout the promotion on www.southwest.com/bigshot, culminating in one fantastic Big Shot, which will be unveiled, along with the winners, on Monday, April 4, 2011.

"With the recent launch of the All-New Rapid Rewards program and the NCAA basketball tournament just around the corner, we teamed up with Dude Perfect to give away ten million points to our Members and entertain fans at the same time," said Southwest's Senior Director of Customer Loyalty and Partnerships Ryan Green. "Our new program has several winning attributes, including unlimited reward seats, no blackout dates, and no point expiration with any earning activity within 24 months."

Southwest announced the details of the new program in January 2011 to give Members advance notice of the coming changes, and the new program officially launched on March 1, 2011. Members' accounts were automatically transferred to the new program on March 1, 2011; therefore, Members will retain their current Rapid Rewards number, and they don't need to re-enroll. Members with existing credits and Awards from the old program will retain their active credits and Awards, which will maintain their value until they are used or expire. To learn more about the All-New Rapid Rewards, visit: www.southwest.com.

NEW PROGRAM HIGHLIGHTS:

* No blackout dates
* Unlimited Reward Seats (no seat restrictions or capacity controls)
* Points don't expire as long as Members earn by flying or using a partner once every 24 months
* Points are based on the purchased fare and fare product
* Rapid Rewards Credit Cardmembers can redeem their points for flights to more than 800 international destinations, stays at more than 70,000 hotels worldwide, and gift cards at more than 45 major retailers

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Governor Signs Proclamation for 39th Annual National Hunting and Fishing Day

In celebration of the passion for the outdoors that you share with 64 million other Americans, the Georgia Department of Natural Resources, Wildlife Resources Division encourages you to get out and participate in one of the many FREE celebrations that will be held in honor of the 2010 National Hunting and Fishing day.  Governor Sonny Perdue recently signed a proclamation in honor of the conservation efforts led by America’s hunters and anglers, recognizing Saturday, Sept. 25 as NHF Day in Georgia, noting the plans underway for a statewide celebration. 

Events that will be offered in Georgia include seven kids’ fishing events and five Outdoor Adventure Days (activities will differ at each event – but some highlights include archery and air rifle shooting, trout fishing, hunting dog demonstrations, wildlife programs, exhibits and more).  These events are spread out across the whole state – meaning that one is probably near you!

In addition to these events, a FREE fishing day is offered to all Georgia residents on Saturday, Sept. 25, 2010.  On this day, residents do NOT need a fishing license or a trout license to fish on any public waters in the state including lakes, streams, ponds and public fishing areas.  In addition, residents do not need to obtain a wildlife management area license to fish on a PFA, WMA or on Waters Creek on this day.  

And if you thought the day could not get better – it just did.  Georgia State Parks and Historic Sites are offering a FREE day on Sept. 25, 2010, which means no parking or admission fees. 

CHANCE TO WIN! As part of their partnership with National Hunting and Fishing Day, Yamaha Motor Corp., U.S.A. has donated an all-new 2011 Grizzly 450 with Electric Power Steering (EPS) that one lucky outdoorsman will win. The sweepstakes is being promoted at NHF Day events nationwide, and anyone can enter to win by simply registering online at www.yamahaoutdoors.com/nhfday through the end of November.

The U.S. Congress and President Richard Nixon established National Hunting and Fishing Day 39 years ago to recognize generations of hunters and anglers for the time and money – more than a billion dollars each year – they donate to wildlife conservation programs.  According to the proclamation signed by Governor Perdue, conserving the state’s natural and wildlife resources is one of the most important responsibilities for this and future generations, and the conservation programs supported and financed by Georgia hunters and anglers have benefited hundreds of wildlife species, including deer, wild turkeys, bald eagles and songbirds for all Georgians to enjoy.

For more information on NHF Day in Georgia – including a complete listing of all events, click here.   For more on NHF Day across the nation, visit www.nhfday.org .


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Gulf Shores Golf Association Holding “Play to Win” Sweepstakes

(PR.com)-- The Gulf Shores Golf Association has announced the details of their Play to Win giveaway, a sweepstakes that will run until September 15th, 2010.

Visitors to the Gulf Shores/Orange Beach area who book a golf vacation between now and September 15th will be entered into a drawing for a chance to win a golf package that will include a full, custom-fit set of Callaway golf clubs, transportation to Orange Beach and Gulf Shores for the golf club fitting, and a one-night stay with one of GSGA’s partner accommodations. The qualifying golf vacation can take place anytime during 2010.

The total value of the giveaway package is $3,500, and the winner will be randomly selected on September 16th. Entrants can visit the association’s website, www.golfgulfshores.com to request a package quote. Once guests book a golf vacation with one of GSGA’s partner accommodations, they are entered in the drawing.

“We’re very excited to offer this giveaway to our golf guests as just one more reason to plan a golf vacation in Gulf Shores and Orange Beach. Beautiful, challenging courses, delicious dining, a variety of accommodations and plenty to see and do all combine to make our area a top choice for golf groups,” said Duncan Millar, Executive Director of the Gulf Shores Golf Association.

About the Gulf Shores Golf Association
Founded in 1995, the Gulf Shores Golf Association is dedicated to promoting Alabama's Gulf Coast as a golf vacation destination that combines 9 signature golf courses with a broad array of lodging options including everything from resort-style & "national chain" hotels, to well appointed “on-site” golf condominiums, to luxury beach-front homes & condos.

The 9 signature golf courses, designed by greats such as Arnold Palmer and Jerry Pate, are all conveniently located within easy driving range of the accommodations. The association features customized stay & play golf packages.

For detailed information on the GSGA, the area's golf courses and the golf packages offered by local accommodations, call (888) 815-1902 or visit www.golfgulfshores.com.

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Expedia.com Announces Partnership with the National Park Foundation

/PRNewswire/ -- Expedia.com and the National Park Foundation today announced the launch of a new online resource to help travelers plan and book vacations to America's National Parks. The site, found at www.expedia.com/nationalparks, provides visitors with information about the National Parks and nearby lodging options available on Expedia.com, as well as suggestions for long weekend itineraries and in-depth articles on "Can't-Miss National Parks." It also features downloadable park maps and other editorial content from the National Park Foundation. Additionally, the site offers visitors a sneak peek video of Ken Burns' documentary, "The National Parks: America's Best Idea," which premieres on PBS on September 27.

"Millions of people plan trips to our National Parks every year, and as the world's leading online travel site, we're in the perfect position to showcase these parks as amazing vacation destinations and offer all the tools travelers need to plan trips to experience them," said Tim MacDonald, senior vice president and general manager, Expedia.com. "Plus, with original content from the National Park Foundation, and more to come, we consider this site a new permanent online home for National Park travel."

"The national parks belong to us all. Whether you want to stand on the edge of the Grand Canyon, sit in the shade of a sequoia, or visit Abraham Lincoln's boyhood home, each of us can find a way to connect with our shared heritage by traveling to a national park," said Neil Mulholland, president and CEO of the National Park Foundation. "We are very proud to work with Expedia to help people connect to their national parks, especially as Ken Burns' new documentary is about to re-introduce all Americans to the grandeur of the park system."

Expedia.com's National Parks site features an initial five "Can't-Miss National Parks" with photos and comprehensive details for Grand Canyon National Park, Yellowstone National Park, Glacier National Park, Olympic National Park and Yosemite National Park. Just a few examples of the information available for Yosemite National Park include:

-- Location: Situated in the center of California, Yosemite Park
showcases the best of the Sierra Nevada Mountains. Start your tour in
centrally located Yosemite Village.
-- Flora & Fauna: The mountains, valleys, and coniferous forests of
Yosemite Park harbor animals from bighorn sheep to bobcats.
-- Did You Know? Yosemite travel is best in spring, during the snowmelt,
when the park's famous waterfalls are at their peak.
-- Things to Do: Hike to Mariposa Grove where you'll discover hundreds of
giant sequoia--among the tallest and longest-lived trees in the world.
-- Stay In or Near the Park: The Ahwahnee in Yosemite Village, Calif.;
Tenaya Lodge in Fish Camp, Calif.


Also announced today is a new sweepstakes offering a chance to win a VIP vacation to Yosemite National Park. All travelers need to do to enter is book a stay at any participating Starwood Hotels & Resorts property - including brands such as Westin, Sheraton and W - by October 15, for travel through October 31, 2009, to be automatically entered to win a grand prize trip to Yosemite National Park, including airfare and VIP tours in the park. Travelers can also win one of 20 first prize autographed copies of "National Parks: America's Best Idea" by Dayton Duncan, from the film by Ken Burns. For more information about the sweepstakes or Expedia.com's new National Parks site, visit www.expedia.com/nationalparks.

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Six Flags Announces Back-to-School Blast National Sweepstakes and Concert Series

/PRNewswire/ -- Six Flags, Inc. (OTC Bulletin Board: SIXFQ), the world's largest regional theme park company, is celebrating Back-to-School 2009 with the Six Flags Back-to-School Blast featuring a national sweepstakes and an exciting concert series with some of today's hottest talent.

The national Six Flags Back-to-School Blast Sweepstakes runs through September 30. Entrants can register at www.sixflagsbacktoschoolblast.com for a chance to win one of three grand prizes:

-- Ultimate Wardrobe presented by Signature by Levi Strauss & Co.(TM)
inclusive of a new back-to-school denim wardrobe;
-- Ultimate Road Trip presented by got2b inclusive of 25 tickets to the
winner's nearest Six Flags location and got2b styling products;
-- Ultimate Study Break featuring an all-inclusive video gaming package
from Konami Digital Entertainment, featuring such titles as
DanceDanceRevolution : Hottest Party 3, Pro Evolution Soccer 2010,
Karaoke Revolution and Tornado Outbreak.

The sweepstakes is being promoted on sixflags.com and a variety of in-park media assets including Six Flags Television, scrolling signage, billboards and jumbotron networks.

The Back-to-School Blast concert series, sponsored by got2b is the must-see event of the season starring chart-topping recording artists like One Republic, Flo Rida, and Soulja Boy. The series will make stops at the following parks: Six Flags America in Bowie, MD; Six Flags Over Texas in Arlington, TX; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags Discovery Kingdom in Vallejo, CA; Six Flags Great America in Gurnee, Illinois; Six Flags St. Louis in Eureka, MO and Six Flags Kentucky Kingdom in Louisville, KY. The concerts are free with a Season Pass or park admission.

"We're thrilled about our first-ever Back-to-School Blast Sweepstakes and Concert Series," said David McKillips, Senior Vice President, Corporate Alliances. "With the combination of our existing in-park media assets and now, a new concert series with experiential marketing benefits and a promotional mini-site, the BTS Blast event continues to prove that Six Flags is both an exciting entertainment venue as well as a marketer's greatest untapped resource."

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