T2F Note: We admit it. Our staff are part of this 33% who make plans at the last minute. Got a great location in mind? Let us know and we're on it!
BUSINESS WIRE --Fully one-third of leisure travelers embarked on a last minute trip last year, according to the 2008 Ypartnership/Yankelovich National Leisure Travel MONITOR, revealing a sizeable necessity for impulse vacations by today’s traveling public. The newly released data also defines the average time frame of advanced planning for a last minute booking. On average, travelers planned late-breaking trips just 15 days in advance of their departure.
“This data is consistent with the lead times we’ve observed on our website,” states Uri Argov, President and CEO of Travel Holdings, Inc., who owns and operates LastMinuteTravel.com, the premier online site dedicated to last minute trip bookings. “The last minute travel space online continues to be a beneficial model for us, especially for web users seeking vacation ideas, low rates, wide open availability and vast options with no time constraints.”
Last minute travelers historically book most often to Las Vegas, New York, Orlando, Chicago, and Miami, according to data collected from LastMinuteTravel.com and New Horizons Systems, a proprietary technology that reports the bookings, sales, and trends of the website and other Travel Holdings, Inc., subsidiaries. Statistics also show that the majority of last-minute bookings are made for trips that begin on Friday, followed by Saturday as the second most popular date.