Wednesday, July 16, 2008

Virgin America Unveils New On-Demand Inflight Menu

PRIME NEWSWIRE - Virgin America today began offering guests an expanded on-demand menu that takes in-flight dining to new heights. Guests on all of Virgin America flights now have a new range of healthy, fresh menu options complimentary in First Class and available for purchase in the Main Cabin.

Virgin America is the only U.S. airline to offer a "food button," allowing guests the freedom and convenience to order whatever they want to eat or drink during a flight either with a touch of the video touch-screen at every seat or through the hand-held remote control in every armrest.

"As the only California-based airline, it is part of our company DNA to provide guests with a changing array of upscale menu options that reflect the vibrant food culture of our home state," said Virgin America's Senior Vice President of People and In-Flight Services, Frances Fiorillo. "Our innovative seatback menu system has been one of the most popular features with guests since we launched in August 2007. We've found that guests really enjoy the ease and convenience of not having to wait for the trolley, and they want more food options, so we're pleased to unveil this new, expanded menu."

In the Main Cabin on transcontinental flights, Virgin America has increased portion size and the number of selections to four meals available for purchase via the RED In-flight Entertainment system. With just a swipe of a credit card through the in-seat ordering system, guests can enjoy some of the following new menu selections on Virgin America flights.

Main Cabin (prices range between $7.00 and $9.00): Breakfast
Yogurt Berries and Granola - Build your own breakfast parfait with
creamy fruit-flavored yogurt, a seasonal assortment of fresh berries
and La Brea Bakery Granola.

Fruit and Cheese - Hand-cut wedges of Brie, Gouda, and Colby Jack
cheese paired with fresh clusters of grapes and dried apricots and
pecans, served with crispy crackers and breadsticks.
Monterey Beef Wrap - A savory pesto wrap filled with tender grilled
beef, Monterey Jack cheese and roasted red peppers. And for dessert
a pair of assorted Ghirardelli Chocolate squares.
Hummus, Veggies, and Pita - Mediterranean Hummus with a fresh
crudites of celery, carrots, olives and grape tomatoes served with
wedges of whole wheat pita.

Summer Veggie Salad - A refreshing and healthy salad with a mixture
of broccoli, yellow squash, carrots, green beans, sweet snow peas,
with a light lemon parsley vinaigrette.

First Class (all meals complimentary):

On short haul flights, First Class guests will be offered a selection of tapas-style appetizers. In First Class on long haul flights, guests will have new breakfast, lunch and dinner options, including a variety of tapas: Breakfast
Tropical fruit skewers with coconut yogurt, Fennel and tangerine
salad, breakfast breads, New potato quiche, prosciutto egg croissant,
sausage pepperjack quiche,or cinnamon swirl French toast
Lunch and Dinner
Savory Tapas Appetizers - Marinated olives with feta and tomato,
asparagus slaw with goat cheese and lemon vinaigrette.
Tortellini in Basil Cream Sauce, Barbeque chicken salad with smoked
gouda pepper cream dressing, Gemelli in tomato cream sauce, or
Marinated Duck Salad with gorgonzola balsamic vinaigrette.
Dessert Tapas - Tropical Tiramisu, Blueberry Cheesecake, and S'mores

There is also a new variety of snacks available for sale on all of Virgin America flights (prices range between ($2.00 and $3.00), including: Chex Party Mix, Pringles Original, Emerald Dry Roasted Almonds, Fiber One Oat n' Chocolate bar, Brent & Sam's Chocolate Chip Cookies, Big Snickers Bar, Peeled Snacks Organic go-Mango-go, Chiquita Apple Bites and Chiquita Carrot Bites.

Virgin America currently flies to seven cities with numerous daily flights from: San Francisco (SFO) to Los Angeles (LAX), SFO to New York (JFK), SFO to San Diego (SAN), SFO to Washington (IAD), SFO to Las Vegas (LAS), SFO to Seattle (SEA), LAX to JFK, LAX to IAD and LAX to SEA.

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